DESIGN BIZ
The DESIGN BIZ Fest, organized by Shopping Design, is a grand design event. In 2023, under the theme of "The Era of New Experiences: Feel Good Design," it combined future industry trends, creative inspiration exchanges, and demonstrations from stylish stores to create a diverse and enriching interactive space for all design enthusiasts, deep thinkers, and future-oriented life enthusiasts. It showcases how "Designing New Business" interweaves through various forms, becoming an integral part of our daily life experiences. The event identity is inspired by the architectural form of Songshan Cultural and Creative Park, transforming the initials of Design and BIZ into visual elements to construct a colorful and dynamic key visual. This visual identity can expand, contract, and change shape to adapt to various application scenarios. Through the interplay and connection of points, lines, and planes, it conveys the concept that experiential design in the new era becomes increasingly unique and diverse through constant change, reconstruction, and innovation.
設計新商業年會為 Shopping Design 所主辦的設計盛會,2023年以「新體驗時代 Feel Good Design」為題,結合未來產業趨勢、創意靈感交流、風格店家示範,為喜愛設計、熱愛思考、期待未來的所有生活狂熱者,打造一場多元豐盛的互動場域。展現「設計新商業」以多樣的型態相互交織,落實在你我的生活體驗裡。活動識別受松菸活動場地造型啟發,並轉化Design和BIZ的英文首字母為圖像,建構一幅色彩豐富的動態主視覺,且能隨各種應用場景伸長收縮、改變型態。透過點線面的交織和牽引,傳達新時代的體驗設計在不斷變化、重建和創新中變得更加獨特和多樣化的概念。
Creative Director: Brian Liu
Designer: Jade Liou, Weiran Zhang
Motion Design: Darren Mulianto
Year:2023