Jade Liou

Hi! I am Jade, a multi-disciplinary graphic designer and illustrator based in Taipei, Taiwan.

Education

Bachelor of Communication Design, RMIT University, Melbourne, AU, 2019–2021

Experience

Local Remote, Designer, 2022–2024
Bito, Intern, 2022

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GOOD DAY CAFE
Good Day Cafe embodies the laid-back atmosphere of a café and the relaxed vibe of a bar, offering a touch of solace to the urban soul amidst the ebb and flow of day and night. As sunlight and twilight cast their reflections through the glass windows, the carefully selected beverages on the tables draw out blackened silhouettes, mirroring the true emotions of the patrons. These intriguing reflections, varying in length and shape under the illumination, seem to awaken another self, allowing individuals to spend moments alone, to live their days well, which is the best testament to oneself.  

好日子咖啡集合咖啡廳的一派悠閒與酒吧的放鬆自在,在日夜交替中為每個疲憊的都市靈魂提供心靈慰藉。隨著晨光與暮色透過玻璃窗映射,桌上那杯精挑細選的飲品拖曳出形色各異的黑色倒影,也拖曳出人們的心情寫照,彷彿被喚醒另一個自己。 在這個空間獨處,把握珍貴片刻,過好每個日子,才是對自己最好的交代。品牌識別圍繞在這樣的故事線,呈現輕鬆沈靜並帶有趣味與克制的氛圍,圖標設定讓小人拖著飲品美食,時而緩慢前行,時而靈活跳躍,為咖啡館的識別增加更多應用性。相對沈穩的配色與字體風格,使其能適應日夜氛圍的交替,最後再以復古的輔助色延伸至周邊產品,完善其多元性。
Creative Director: Brian Liu
Designer: Jade Liou
Motion Designer: Darren Mulianto, Yi Ting Hsieh

Year: 2024
©Jade LiouPortfolio2025