GOOD SHIT
Good Shit is a curated shop in Su’ao that blends antique props with cultural and creative products, exploring humor and aesthetics in everyday life. The brand name “Good Shit” embraces the ideas of release and flow in a playful yet direct manner, emphasizing transformation and renewal in daily experiences. It also represents the joy of searching—people looking, digging, and discovering interesting things in life. The visual identity features minimalist geometric compositions, depicting various dynamic postures that symbolize different ways of “seeking.” Some figures are bending down to inspect closely, others are rummaging or leaping in pursuit, illustrating the excitement of exploration. By merging human forms with abstract symbols, the design creates a distinctive and witty brand presence. The monochrome, experimental aesthetic reflects a fresh perspective on ordinary things, encouraging curiosity and playful discovery.
美好排泄是一間位於蘇澳的選品店,結合古件道具與文創商品,探索日常生活的幽默與美學。品牌名稱「美好排泄」以直白卻充滿趣味的方式,詮釋了釋放與流動的概念,強調生活中的轉化與再生。同時,也象徵人們在日常中尋找、發掘有趣事物的過程。視覺設計以簡約幾何構成的圖像呈現各種動態姿態,這些人物形象象徵著不同方式的「尋找」——有人低頭細察,有人翻找掏挖,有人躍起追尋,展現探索與發現的樂趣。人體形態與抽象符號的結合,創造出既有趣又具識別性的品牌形象。整體風格黑白俐落,帶有實驗性的構成方式,象徵品牌對日常事物的重新詮釋與幽默視角。
Creative Director: Mingjie Liu, Bohan Chien
Designer: Jade Liou
Year:2024