Hi! I am Jade, a multi-disciplinary graphic designer and illustrator based in Taipei, Taiwan.
Education
Bachelor of Communication Design, RMIT University, Melbourne, AU, 2019–2021
Experience
Local Remote, Designer, 2022–2024
Bito, Intern, 2022
Inspired by Kenichi Ohmae’s philosophy that leisure and play are essential to life, ”貳虎 OFFTEA“ was born from a collaboration between the Second Floor Group and Local Remote. The brand draws on the Taiwanese myth that unsweetened green tea and fried chicken cancel each other‘s calories, offering a playful twist on indulgence. Positioned as a ”Tea & Chicken Research Lab,“ the lab creates a ”portal“ , encouraging people to escape the mundane and challenge the ordinary through food and drinks.The logo features two portals and tigers, symbolizing change and balance between ON and OFF. The brand’s vibrant orange and cheeky copywriting reflect its energetic, rebellious personality. In-store, a sleek silver-metal aesthetic pairs with interactive elements and bold slogans, bringing the brand‘s playful essence to life.
生活中的「OFF學」，源於大前研一，主張休閒與玩樂也是生命中重要的一環，「會玩」可以讓你在工作與生活中，找到「ON」與「OFF」的平衡點。起於這樣的理念，由貳樓餐飲集團攜手Local Remote推出的全新品牌「貳虎OFFTEA」抱著這樣的期許闖入日常，從台灣經典都市熱梗：『無糖綠與雞排』熱量總能相互抵銷的罪惡迷思發想產品組合，再以「茶飲雞排研究所」為鋪陳，描述了研究所苦心研發的「傳送門」如何透過美食與心境轉換幫助一般人放過無聊的日復一日，挑戰尋常、突破一成不變。品牌圖標呈現兩道傳送門和一剛一柔的兩隻老虎，開啟的傳送門永遠開放給像要做出改變的人，而姿意穿梭的老虎身上紋路巧妙融合ON與OFF的元素，象徵心情在穿越傳送門後的轉換與釋放。整體品牌識別規劃以鮮明的橘黃色與活潑惡趣味的文案撰寫呈現豐富的品牌個性，期待把這份活力傳遞給每一個不安於日常的「玩」固份子！整體空間採用新潮的銀色金屬風格，並以老虎標誌與身體互動搭配直白的文字排列，將空間的互動性在細節處體現。引人注目的 SLOGAN 視覺牆上，虎掌從穿梭門中展現，彷彿穿越進現實世界，一巴掌拍醒無聊度日的普通人類！
Creative Director: Brian Liu
Designer: Jade Liou, Mark Yen, Kumo Hsiao, Boyu Chien, Darren Mulianto, Ah Pan, Chuck Yang, Yen Yen Tien
Year:2024