Hi! I am Jade, a multi-disciplinary graphic designer and illustrator based in Taipei, Taiwan.
Education
Bachelor of Communication Design, RMIT University, Melbourne, AU, 2019–2021
Experience
Local Remote, Designer, 2022–2024
Bito, Intern, 2022
This project is a dynamic brand extension for POSITION, an architecture studio based in both Taiwan and New York. Known for its structural clarity and spatial thinking, POSITION’s architectural language is reflected in its logomark. Through a series of web animations, we explored how the logomark could convey a sense of spatial rhythm in digital environments. The motion design draws inspiration from architectural transitions between plan and elevation, the unfolding of structure, and shifts in perspective. By translating the static mark into dynamic visual language, we aimed to express spatial depth. Through geometric movement, rhythmic motion, and proportional transformation, the visual identity gains architectural dimensionality—mirroring POSITION’s core ideas around space, order, and rhythm.
本專案為 POSITION 建築事務所進行品牌識別的動態延伸設計。POSITION 活躍於台灣與紐約兩地，專注於具結構感與空間思辨的建築語言。為呼應其識別中的 logomark 與建築設計之間的連結，我們以一系列網頁動態設計探索 logomark 在線上空間中的表現力。將原本靜態的識別元素轉譯為具建築節奏感的視覺動態語彙。動畫發想來自建築平面與立體的切換、結構的展開與視角的流動，試圖將平面的標誌轉化為具空間感的視覺語彙。透過幾何的位移、節奏的運動與比例的調變，使原本靜態的識別在數位介面中生成立體層次，進一步呼應 POSITION 對於空間、秩序與節奏的建築思維。
Design Team: Hyphen Works
Creative Director: Ran Jaden Cao
UI/UX Designer: Ting Ai
Motion Designer: Jade Liou
Year:2025