Hi! I am Jade, a multi-disciplinary graphic designer and illustrator based in Taipei, Taiwan.
Education
Bachelor of Communication Design, RMIT University, Melbourne, AU, 2019–2021
Experience
Local Remote, Designer, 2022–2024
Bito, Intern, 2022
SECULAR is a sun care brand from the United States that challenges traditional, extreme gender-targeting strategies. With neutral tones and a more inclusive approach to masculinity, the brand aims to promote the concept of beauty and self-care within the male market. The word "SECULAR" signifies belief and conviction, which serves as the foundation for the brand identity. This concept is extended into building one's daily habits, embarking on a journey to discover personal beliefs and principles. The brand logo combines a "mark" and the "sun," symbolizing the act of letting go of fear and embracing the sunlight. This is the first step in establishing a routine and embarking on a journey, marking an important moment worth noting. In terms of color scheme and printing techniques, special methods are used to highlight the relationship between the logo and light and shadow. The auxiliary graphics feature text stacking to subtly imply the gradual building of belief, completing the brand identity system.
SECULAR為來自美國的防曬護膚品牌，挑戰傳統極端的性別定位策略，具有中性色彩並更包容男性氣質，意圖將美容與自我保養的觀念在男性市場中發揚光大。SECULAR字義為相信、信念，品牌識別以此為出發點，將概念延伸為建立自己的每日習慣，踏上一段追尋自我信仰與準則的旅程。品牌logo將「記號」與「太陽」結合，象徵拋開恐懼，擁抱陽光，這是建構習慣並展開旅途的第一步，是值得被標記的重要時刻。而在色彩配置與印刷加工設定上，也特別運用不同表現手法來呈現圖標與光影的關係。輔助圖形則以文字堆疊的造型暗喻逐步建立的信仰，來完善整體識別系統設定。
Creative Director: Brian Liu, Darren Mulianto
Designer: Jade Liou
Year: 2024