Hi! I am Jade, a multi-disciplinary graphic designer and illustrator based in Taipei, Taiwan.
Education
Bachelor of Communication Design, RMIT University, Melbourne, AU, 2019–2021
Experience
Local Remote, Designer, 2022–2024
Bito, Intern, 2022
SOUP SOUP is a specialty soup brand known for pairing rich, hearty soups with handmade bread, creating a fulfilling dining experience. Blending food, fun, and character-driven storytelling, the brand transforms the joy of cooking into an engaging visual language. The logo features bold typography and hand-drawn characters, emphasizing a clean yet playful style. A black-and-white color scheme enhances the brand’s sharp and dynamic personality. Lively characters—such as chefs, ingredients, and soup bowls—bring energy and interaction, reinforcing the idea that cooking is not just a routine but an adventure. With diverse character compositions and scene variations, SOUP SOUP builds a distinctive identity that appeals to food lovers and design enthusiasts, making every bowl of soup and handmade bread a perfect fusion of flavor and creativity.
SOUP SOUP 是一個專注於濃湯的品牌，特色在於搭配手作麵包，打造豐富且滿足的用餐體驗。品牌以「美食 × 趣味 × 角色」為核心，透過充滿故事感的視覺呈現，將料理過程的趣味性轉化為生動的品牌語言。標誌設計結合簡潔有力的字體與手繪角色，黑白配色強調品牌的俐落感與幽默風格。擬人化的廚師、食材與湯品角色，使品牌更具互動性與活力，傳遞「料理不只是日常，更是一場冒險」的概念。整體視覺透過角色與場景的多樣變化，塑造獨特個性，吸引熱愛美食與趣味設計的族群，讓每一碗濃湯與手作麵包都成為美味與創意的結合。
Creative Director: Brian Liu
Designer: Tanisha Kao, Jade Liou
Year:2024